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BETR Insulation Co.
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The Attic Academy

Module 01

Tap the house — or pick a zone.

The attic & roof — ~30%

Heat rises, and a settled insulation layer barely slows it. The biggest loss — and the cheapest to fix properly.

Takeaway: the attic is the biggest loss and the cheapest fix.

Module 02

Attic rain: tap each stage to see the real thing.

Raw photo: disconnected bath-fan duct blowing moist air into an attic

Stage 1 — a bath fan venting straight into the attic

Field photo

Module 03

Drag the ruler — watch the coat get thicker.

R-60 ≈ 22 in 0"9" 18"27"
3.5 in ≈ R-9 Far below standard

Takeaway: R-60 ≈ a half-metre of fluff. Most older attics have a fraction.

Module 04

Air sealing — flip the switch.

3 open air leaks · heat & moisture escaping 3 of 3 leaks sealed · the insulation finally works frost forming… foamed ✓ gasketed ✓ collared ✓ Pot light Attic hatch Plumbing stack WARM LIVING SPACE BELOW
Field photo
Raw photo: light leaking up around an old pot light housing seen from the attic
Before — light (and heat) pouring through

Before sealing

Every pot light, hatch and plumbing hole is a chimney. Warm, moist air rides the stack effect straight through the insulation — your heating dollars and tomorrow's attic rain, leaving together.

Takeaway: if a quote doesn't say "seal first," it's half a job.

Module 05

Ventilation — the attic has to breathe.

Air sweeping soffit → ridge · deck dry · attic cold ✓ No intake · moisture trapped · frost growing ✗ baffle ✓ baffle ✓ Soffit vent Ridge vent
Field photo
Raw photo: a clean foam baffle installed between rafters keeping the air channel open
Baffled — the airway stays open

Baffled & breathing

Baffles hold insulation back from the eaves so air sweeps in at the soffits and out at the ridge. The attic stays cold and dry all winter — exactly as designed.

Takeaway: insulation + sealing + ventilation = one system.

Module 06

Six questions. You've got this.

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